About us
Passionate about toys!
Token Toys
We are a company established by specialists with more than 30 years of experience in the toy industry, both creating and manufacturing toys, as well as distributing and marketing them in the most important points of sale in all Mexico.
Our Team
Sergio Alvarado
Founder & General Director
Over 25 years of experience in the Toy Business.
Former Toy Plus Mexico General Manager & Toy Plus FE Marketing Corporate Director for 13 years.
Marketing Manager at Hasbro de México for 12 years
Arturo Ibarra
Sales Director
Sales professional with over 27 years of experience in the Toy Business.
Former Toy Plus Sales Director for 12 years.
Commercial Manager at Grupo Amisu for more than 3 years.
National Sales Manager & Direct Import Sales Manager at Hasbro for 12 years.
Vanessa Coria
Marketing Director
Passionate marketer with more than 12 years of experience in the Toy Business.
Former Toy Plus Marketing Director for 12 years.
Over 6 years working with multinational and leader consumer companies such as P&G, Essity and Reckitt Benckiser
Omar Villegas
Operations Director
Over 16 years of experience in the Toy Business.
Toy Plus FE Operations & Logistic Manager for 11 years.
Operations & Logistic Manager at Intertraffic International SA de CV for 5 years
Sergio Alvarado
Founder & General Director
Over 25 years of experience in the Toy Business.
Former Toy Plus Mexico General Manager & Toy Plus FE Marketing Corporate Director for 13 years.
Marketing Manager at Hasbro de México for 12 years
Arturo Ibarra
Sales Director
Sales professional with over 27 years of experience in the Toy Business.
Former Toy Plus Sales Director for 12 years.
Commercial Manager at Grupo Amisu for more than 3 years.
National Sales Manager & Direct Import Sales Manager at Hasbro for 12 years.
Omar Villegas
Operations Director
Over 16 years of experience in the Toy Business.
Toy Plus FE Operations & Logistic Manager for 11 years.
Operations & Logistic Manager at Intertraffic International SA de CV for 5 years
Marissa Alejandro
Development Manager
Graphic Designer with 12 years of experience in Toys Business.
Creative Manager at Toy Plus for the last 8 years
Head of Graphic Design and Product Development of the Toys area during 4 years at Grupo Amisu
Alejandro Palacios
Retail Manager
Over 14 years of experience in the Toy Business and expert on retail execution.
Toy Plus Retail Executive for 10 years.
Work as Sales force at Hasbro over 4 years.
Irene Atilano
Administration & Finance Head
11 years of experience in the Toy Business.
Former Assistant to Toy Plus Mexico General Manager
Our Values
At Token Toys the keywords for our daily life are:
Our Vision
Be an innovating company that creates effective, breakthrough and ad-hoc solutions and strategies to our partners and customers within the complex Mexican market, in order to safeguard the sustainability and growth of our business.
Provide affordable and attractive products to our final consumer while fulfilling Retailers profit and executional expectations.
What we do
Business Strategy
Develop winning business strategy ad-hoc for each product line / customer, depending on they special needs.
Local Key Account & Operations Management.
Local commercial team, following up all toy shows, presenting and pushing product line listings, price strategies, placing orders, product exclusives depending on different trade channels, giving full support in order to finish the import process so the product arrive just in time to the store.
In- Store visibility / Go To market
Trade Specialist.
In- Store visibility.
Negotiation of main hot spots.
BTL
Results Accountability with Customers
POS tracking and analysis.
Key actions to achieve results.
Rebates & Margin adjustments to our customers.
Advertising / Design
Pricing Strategy
360º Marketing Plans.
Strong relationship with TV Channels.
Brand Awareness
In – Store activities
On-line
Local Marketing Research & Trends
In-depth market knowledge.
