About us

Passionate about toys!

Token Toys

We are a company established by specialists with more than 30 years of experience in the toy industry, both creating and manufacturing toys, as well as distributing and marketing them in the most important points of sale in all Mexico.

 

Our Team

Sergio Alvarado

Founder & General Director

Over 25 years of experience in the Toy Business.

Former Toy Plus Mexico General Manager & Toy Plus FE Marketing Corporate Director for 13 years.

Marketing Manager at Hasbro de México for 12 years

 

Arturo Ibarra

Sales Director

Sales professional with over 27 years of experience in the Toy Business.

Former Toy Plus Sales Director for 12 years.

Commercial Manager at Grupo Amisu for more than 3 years.

National Sales Manager & Direct Import Sales Manager at Hasbro for 12 years.

 

Vanessa Coria

Marketing Director

Passionate marketer with more than  12 years of experience in the Toy Business.

Former Toy Plus Marketing Director for 12 years.

Over 6 years working with multinational and leader consumer companies such as P&G, Essity and Reckitt Benckiser

 

Omar Villegas

Operations Director

Over 16 years of experience in the Toy Business.

Toy Plus FE Operations & Logistic Manager for 11 years.

Operations & Logistic Manager at Intertraffic International SA de CV for 5 years

Sergio Alvarado

Founder & General Director

Over 25 years of experience in the Toy Business.

Former Toy Plus Mexico General Manager & Toy Plus FE Marketing Corporate Director for 13 years.

Marketing Manager at Hasbro de México for 12 years

 

Arturo Ibarra

Sales Director

Sales professional with over 27 years of experience in the Toy Business.

Former Toy Plus Sales Director for 12 years.

Commercial Manager at Grupo Amisu for more than 3 years.

National Sales Manager & Direct Import Sales Manager at Hasbro for 12 years.

 

Omar Villegas

Operations Director

Over 16 years of experience in the Toy Business.

Toy Plus FE Operations & Logistic Manager for 11 years.

Operations & Logistic Manager at Intertraffic International SA de CV for 5 years

Marissa Alejandro

Development Manager

Graphic Designer with 12 years of experience in Toys Business.

Creative Manager at Toy Plus for the last 8 years

Head of Graphic Design and Product Development of the Toys area during 4 years at Grupo Amisu

Alejandro Palacios

Retail Manager

Over 14 years of experience in the Toy Business and expert on retail execution.

Toy Plus Retail Executive for 10 years.

Work as Sales force at Hasbro over 4 years.

Irene Atilano

Administration & Finance Head

11 years of experience in the Toy Business.

Former Assistant to Toy Plus Mexico General Manager

Our Values

At Token Toys the keywords for our daily life are:

  • Dynamism

  • Technology

  • Innovation

  • Fun

  • Leadership

Our Vision

Be an innovating company that creates effective, breakthrough and ad-hoc solutions and strategies  to our partners and customers within the complex Mexican market, in order to safeguard the sustainability and growth of our business.

Provide affordable and attractive products to our  final consumer  while fulfilling  Retailers profit and executional expectations.

What we do

Business Strategy

Develop winning business strategy ad-hoc for each product line / customer, depending on they special needs.

 

Local Key Account & Operations Management.

Local commercial team, following up all toy shows, presenting and pushing product line listings, price strategies, placing orders, product exclusives depending on different trade channels,  giving full support in order to finish the import process so the product arrive just in time to the store.

In- Store visibility / Go To market

Trade Specialist.

In- Store visibility.

Negotiation of main hot spots.

BTL

 

Results Accountability with Customers

POS tracking and analysis.

Key actions to achieve results.

Rebates & Margin adjustments to our customers.

 

Advertising / Design

Pricing Strategy

360º Marketing Plans.

Strong relationship with TV Channels.

Brand Awareness

In – Store activities

On-line

 

Local Marketing Research & Trends

In-depth market knowledge.